Introduction

Why Sponsor?

Sponsorship of events in particular can be especially effective as a marketing tool because it can be a means of accessing a wide range of audiences such as decision makers in business and of course in finding customers.

Why do companies Sponsor events?

• Corporate Identity
• Target marketing
• Entertainment Opportunity
• Awareness
• Image
• Public Relations (PR)
• Employee Incentive

The importance of sponsorship for events of all sizes has become increasingly important.